Hello, I’m Paolo.
A creative marketer and sponsored athlete under Loaded Boards. As a Business Economics graduate from UC Irvine, I’ve managed campaigns from start to finish, hitting 640,000+ views and earning ~$10,000+ in revenue. I’ve also performed live for 20,000 people at the 2025 Chingay Parade during my study abroad in Singapore. Combining my economic lens with my on-the-ground experience, I create stories that convert and perform.
2025 Black Friday Campaign
Loaded Boards // Paid Social // Instagram & Facebook // Nov 2025
The Brief
Loaded Boards needed a paid social campaign to drive Black Friday sales for 4 longboards: the Mata Hari, Basalt Tesseract, Symtail, and Omakase. All boards were priced up to 43% off. The target audience was both the existing customer base and new younger buyers. The directive was simple: keep it clean, romanticize the product, and position Loaded as both premium yet accessible.
The Approach
Working with the brand lead, I developed a black-and-white visual concept with the boards' blue wheels as the only color element, highlighting the product detail that unified all 4 boards in the campaign. Inspired by fast-cut downhill skating and high-fashion editorial content, I handled the entire creative pipeline, all within a 4-week window.
The Results
The campaign reached over 35,000 impressions across Instagram and Facebook over a 3-day period. By stripping the visual down to black and white, the 4 boards became unified under one premium visual aesthetic. Loaded sold approximately 50 boards within a week, generating an estimated $10,000 in revenue.
The Takeaway
As a young ambassador of the sport, I know the aesthetic language of the global community. This generation gravitates towards content that feels cinematic and premium, and the b&w concept speaks to that directly.
UCI Design-a-thon
Design at UCI // Event Marketing // Instagram // April 2026
The Brief
UCI Design-A-Thon is the largest student-run design hackathon in California, where student teams compete to design, prototype and present UI/UX solutions in Figma to industry judges from companies like Amazon, Netflix, Apple, Meta, and Nike. With the theme "Lost & Found," the event needed a marketing campaign that could target college students across 43 universities and drive participation at scale.
The Approach
As Marketing Coordinator, I led a 4-person marketing committee through a 90-day Instagram campaign. I directed the creative and branding team on content direction, managed the posting schedule, and coordinated deadlines across the committee to ensure consistent delivery throughout the campaign window.
The Results
Over the 90-day campaign period, the Instagram account generated over 200,000 views, reached more than 32,000 accounts, and grew its follower count by over 40% — contributing to 1,350+ attendees and 250+ projects submitted at the event. By the end of the campaign, our committee published 51 posts, an increase from last year’s 33.
The Takeaway
Organizational structure drove our success. By having a concrete content calendar and intentionally delegating marketing tasks, every committee member could hone their personal skills: whether that be in trend identification, video editing or campus outreach. This structure allowed us to move faster and create more without sacrificing quality.
collaborators:
